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Zeus International’s investment in their exhibition stand pays off
In a bid to strengthen their presence and bring more traffic to their exhibition stand, Zeus International Products invested in a new custom built stand for last autumn’s SPE Offshore Conference Expo in Aberdeen.
Willie at Zeus, the US based extrusion company who manufacture tubing for the oil and gas, automotive, aerospace, medical and textiles industries, explains;
‘We had a shell scheme in our first year at the show, but this year I wanted to make
the most of our footprint, expose the brand a little more and create a solid impression with potential clients.’
The client’s brief asked for storage, displays with glass cabinets, literature and brochure stands and to make good use of the logo within and above the stand.
We were pleased to hear that the eye-catching and attractive stand designs we submitted to Zeus stood out from the competition and helped us to secure the contract.
The implementation was a success too. Willie says, ‘The booth at the show looked beautiful and ended up exactly how it had been drawn up. In fact, it looked better in real life than on paper.’
Now that Zeus International has a good feel for the show and the exhibition space, they plan to generate more leads next time around. Key to that will be securing the best location for the show in 2016.
Find out how Exhibitor Club can help you prepare for your next exhibition. Email email@example.com
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